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TechCrunch is like most other publications founded before 2011 in that our readers have gone mobile way faster than our products have. In 2010, 10 percent of our readers were reading us from mobile devices. With the launch of a mobile-friendly version of our website, as well as an increasing breadth of new native apps and mobile magazine Flipboard, mobile platform readers now represent 35 percent of our total traffic.

Which is why we’re particularly excited about Flipboard‘s new version coming out tonight.

The company is already aggregating our content into a beautiful new format while actually trying to help us develop our mobile business. It provides a solid chunk of our mobile traffic now, and today it has some 50 million total (not monthly unique) visitors.

The new version pushes its mission forward in two key ways: universal content search and a way for anyone to create their own…

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